Member-get-a-member, direct marketing campaigns prove effective tools for recruiting From left: Jankowski, Slaughter, Jacobs, Sladek Recruit a new professional member to the Institute of Electrical and Electronics Engineers and existing members get $15 to use toward paying their annual dues of $199. No, the reward isn't like the gift cards or chances to win prizes offered by other groups with similar incentive programs, but IEEE believes it works. "There are some associations that offer what I consider quite lavish rewards for members," said Cecelia Jankowski, managing director of member and geographic activities at IEEE. "We are not trying to make it about the business of… Read More